Sector: Creative Technological Marketplace
My Role: UI/UX Designer
Duration: July-September 2023
ABOUT THE PROJECT
Uool.io isn’t just a website; it’s a dynamic ecosystem where innovation and imagination converge. With AI companions like Midjourney, GPT, Dall-e, and Stable Diffusion, Uool.io is your gateway to exploring, discovering, and purchasing AI-generated prompts that fuel creativity. It’s more than buying; it’s empowerment and exploration. Uool.io isn’t just for those seeking inspiration; it’s a stage for creators. Here, buyers and sellers unite to craft captivating images and stories, making it not just a marketplace but a thriving creative community. Join us on this journey through the Uool.io UI/UX case study as we unravel the design decisions and insights that have shaped this innovative platform.
PROBLEM STATEMENT
Uool.io’s Goal: Create a user-friendly platform for users and sellers.
- User Challenges: Users face difficulty finding quality prompts in a scattered online landscape, disrupting their creative process.
- Purchasing Hurdles: Buying prompts is often complicated, causing disruptions in creative workflows.
- Creator Constraints: Prompt creators lack suitable platforms to showcase their work, limiting their reach.
- Solution Objective: Uool.io aims to streamline prompt discovery, simplify transactions, and empower creators to manage their prompts effectively, revolutionizing the AI prompts ecosystem.
BUSINESS GOALS
- Uool.io’s Business Ambitions: Uool.io sets out ambitious business goals.
- User Base Expansion: The platform aims to grow its user base with a user-friendly environment for both prompt seekers and creators.
- Prompt Sales Boost: Uool.io strives to increase prompt sales and encourage active participation from prompt creators, fostering a thriving marketplace.
- Enhanced User Experience: The platform is dedicated to improving user experience, retaining users, and expanding its service offerings.
- Trusted Hub: Uool.io aims to establish itself as a trusted hub for AI-generated prompts, solidifying its industry presence and paving the way for future growth.
DESIGN PROCESS
RESEARCH
USER RESEARCH
In the early stages of developing Uool.io, we conducted extensive user research to gain a deep understanding of our users’ needs and behaviors. This research involved surveys, interviews, and competitive analysis to uncover pain points and preferences among our target audience. Our findings emphasized the importance of simplifying prompt discovery, streamlining transactions, and providing user-friendly tools for prompt creators. These insights served as the foundation for our UX design process, ensuring that Uool.io effectively addresses the challenges and aspirations of our users, creating a platform that caters to both prompt seekers and creators.
COMPETITOR ANALYSIS
In the competitive landscape, Uool.io distinguishes itself through user-friendliness and a seamless user experience.
- User-Friendly Interface: Uool.io boasts a user-friendly interface that sets it apart from competitors like PromptBase and PromptAttack. Users can effortlessly navigate the platform, making prompt discovery and purchase intuitive.
- No Mandatory Authentication: Unlike some competitors, Uool.io allows users to explore the website without the need for immediate authentication. Users only encounter authentication requirements when they’re ready to make a purchase, reducing barriers to entry and enhancing the initial user experience.
- Streamlined Purchase Process: Uool.io excels in providing a streamlined purchase process, simplifying prompt acquisition. This contrasts with competitors like Promptdb.ai, where complex transactions can disrupt users’ creative workflows.
- Explore Without Hassle: Uool.io allows users to freely explore the platform’s offerings without the pressure of authentication, fostering a more relaxed and user-centric browsing experience compared to competitors like promptHero.
- User-Centric Approach: Uool.io prioritizes a user-centric approach, ensuring that every aspect of the platform is designed with the user’s ease and convenience in mind, setting it apart in a competitive market.
DEFINE
USER PERSONAS
EMPATHY MAP
PERSONA: SARAH
PERSONA: ALEX
PERSONA: MAX
IDEATE
INFORMATICS ARCHITECHTURE
USER FLOW
DESIGN
STYLE GUIDE
COLORS
TYPOGRAPHY
MOODBOARD
WIREFRAMES
DESIGN SCREENS
BUYER INTERFACE DESIGN
HOMEPAGE
The homepage features a clean and inviting layout, with a prominent search bar and featured prompts.
MARKETPLACE
The marketplace page allows users to filter prompts based on AI models, price range, and sorting options (trending, new arrivals)
PROMPT DETAILS
The prompt details page displays essential information about each prompt, including prompt type, price, seller details, reviews, and a brief description.
SHOPPING CART
The cart page displays a list of selected prompts, allowing users to edit or add more prompts, and a clear call-to-action buttons guide users through the checkout process.
FAVOURITES
The Favorites page allows users to save prompts they’re interested in for later purchase. Users can directly add favorited prompts to their cart for faster checkout.
ORDERS
SELLER PROFILE
The seller’s profile displays key information about the seller and their prompts. Social media links and messaging options enhances user engagement.
SELLER INTERFACE DESIGN
SELLER DASHBORAD
In Seller Dashboard page sellers have access to an analytics that visually represents their prompts’ performance with graphs for views, likes, and sales.
PRODUCTS LISTING
A Product Listing page enables sellers to manage their listed prompts, edit details, and create new listings.
EDIT PRODUCTS
The Edit Products page empowers sellers to refine and update essential information, from prompt descriptions to pricing, ensuring accurate and enticing listings.
CREATE A PROMPT
Create a Prompt serves as the canvas for sellers to craft compelling listings. Here, they can input prompt titles, descriptions, example images, pricing, and more, bringing their creative visions to life
PURCHASE LIST
The Purchase List page provides a comprehensive overview of purchased products, offering vital details like purchase date and price for a seamless experience.
SETTINGS
The Settings page empowers sellers to personalize their profiles, enabling them to update user names, add social media handles, and fine-tune their information for enhanced visibility and engagement.
KEY TAKEAWAYS
FUTURE GOALS
To further enhance Uool.io’s performance and user experience, future goals encompass:
- Continuously implementing user feedback and conducting usability testing.
- Expanding platform support to include additional AI models and prompt types.
- Exploring the development of a mobile app for increased accessibility.
- Strengthening seller support, onboarding processes, and dispute resolution mechanisms.
WHAT I LEARNT
- I learned to adopt different viewpoints, considering both the buyer’s and seller’s perspectives, which enhanced the platform’s usability and appeal.
- Collaborating with the development team and the founder allowed me to gain deeper insights into user requirements, enabling me to create a platform that truly catered to their needs.
- I grasped the significance of user-centric design, making it a central focus in every design decision, resulting in a more intuitive and engaging platform.
- I learned how to make things look good while still making sure they work well, so users enjoy using them without sacrificing their appearance.
- Working closely with the team emphasized the importance of clear communication and efficient collaboration, enabling a smooth design and development process.
- I learned how to bridge the gap between technology and creativity, particularly in the context of AI-generated prompts, resulting in innovative design solutions.
- As a solo designer, I took full ownership of the project, from initial ideation to the final execution, honing my project management skills.
- The valuable feedback I received from the team members played a pivotal role in refining and enhancing the platform’s designs, ultimately leading to a more polished end product.